“On the average, five times as many people read the headline as read the body copy.” – David Ogilvy
Good news craves attention and good copy holds it. Deadline, format, wordiness, lack of substance or quotable snippets can all turn a recipient off.
My background in journalism means I understand press releases from both sides of the conversation and I know how to make them work for you. I'll even deliver yours formatted with your letterhead and house fonts, ready for circulation.
Publishing online? I'll optimise your press releases and include invaluable backlinks to your site.
I'll help you break your news. Drop me an email for a quote.