An often-overlooked tool in customer retention is a high-quality, active blog. You can fill a blog very cheaply by hiring from content mill sites, so please stop reading here if you're just looking for words on a page.
By investing in regular, insightful blog posts from a professional writer, you do several things:
• Help your search ranking
• Provide your target audience with engaging and relevant information
• Add value without your customer having to pull out their wallets
• Establish you as an industry expert
• Keep your audience engaged with your brand
• Increase your reach with social media sharing
• Keep your industry knowledge up to date
Work with a writer who knows how to blend editorial content, creative writing and current SEO best practice. Drop me an email and tell me about your audience.